Announcing Changes to VMware Cloud Service Provider Route-to-Market As announced in our blog, Broadcom is making several updates to the VMware Cloud Service Provider (VCSP) route-to-market in the Broadcom Advantage Partner Program based on partner input. This communication serves as the formal change notice for all partners previously invited to join the Advantage Partner Program as a Registered tier VCSP partner.
Effective immediately, Broadcom announces the following changes and timelines:
- Expansion of the Premier tier in the VCSP route-to-market: Broadcom is expanding access to the VCSP Premier Tier to any existing, qualified VCSP Registered Tier partner. Additionally, Broadcom in partnership with our Cloud Commerce Managers, will consider special exception requests to the qualification level, from partners not yet signed up for the Program and that may have unique regulatory constraints or country specific sovereign data requirements (example: European Economic Area and United Kingdom).
- Broader Access to White Label Services for Registered tier VCSPs: Broadcom is responding to partner feedback by allowing Cloud Commerce Managers to offer white label services, providing more flexibility and choice to Registered tier VCSPs.
Take Action by May 31, 2024 Current Registered tier VCSPs and former VMware Cloud Provider partners that are still evaluating a go forward business strategy now have until May 31, 2024, to join the Broadcom Advantage Partner Program as a Premier tier VCSP, sign up with a White Label provider as a Registered tier VCSP, or inform Broadcom of their intent to exit the program. May 31, 2024 is only the deadline for a partner to make an election as to which of these options it will be taking. Each of the options provides additional time beyond May 31 to implement new program conditions.
Refer to the tables below for additional actions and deadlines based on your selected path forward.
| If you are: |
Then: |
...an existing VMware partner who has not yet accepted the invitation to join the Broadcom APP (i.e., you have NEVER completed and submitted the 'Click to Accept' form from any Broadcom VCSP invitation). ...an existing Registered tier VCSP in the Broadcom APP (i.e., you have completed and submitted the 'Click to Accept' form). |
You will have until May 31, 2024, to accept the NEW invitation via the Click to Accept form regarding your intention on whether to join, upgrade, or transition, and under which VCSP program tier you will participate if you wish to participate. Refer to the table below for required actions. |
| ...an existing VMware partner who has previously filled out the Registered tier VCSP 'Click to Accept' form with Broadcom, but DOES NOT want to change their program tier. |
You can continue your existing on-boarding activities with your White Label Partner. DO NOT take any action found in the table below. |
| ...an existing VMware partner who has not yet accepted the invitation to join the Broadcom APP and are electing to exit the Broadcom program entirely. |
You must sign up as a Registered tier VCSP to continue to serve existing customers through the end of April 2025. Exiting partners that are signed as a Registered tier VCSP will continue to be billed by Broadcom and will continue to leverage Broadcom global support. Refer to the table below for required actions. |
The following table is ONLY applicable if your 'then' status above refers you to it. Below you'll find your program options and timeline for required actions.
| Actions |
Enroll/Upgrade to Premier tier VCSP |
Enroll as a Registered tier VCSP |
Transition
Out |
| 1. Register for access to Broadcom's Partner Portal. |
User Registration Guide |
2. Review the VCSP Route-to-Market Assets.
Note: The Broadcom APP Terms & Conditions are bound by the APP Guide. |
|
|
|
White Label FAQs |
3.Submit 'Click to Accept' registration form to notify Broadcom of your decision.
Note: By submitting this form on behalf of your organization, you represent and warrant you have the authority to agree to such terms on its behalf, and you manifest your consent to the Broadcom APP Terms and Conditions noted in 2 above. |
UPDATED Click to Accept Registration Form IMPORTANT TO NOTE:
If no response is recorded by May 31, 2024, you will be unable to carry forward as a VCSP partner in the Broadcom APP, and the Support and Subscription contract associated with your license rental agreement will be terminated.
If you submit more than one response, Broadcom will use the latest recorded response as of May 31, 2024, as your final decision. |
| 4. Next Steps* |
- Accept your Regional Partnership Agreement and Appointment of Rights documents.
- Select a Cloud Commerce Manager (CCM) to partner and execute an Install Base commit contract.
- Sign and submit your install base commitments by October 31, 2024.
- Receive and deploy VCF core-based licenses and Usage Meter 4.8.
|
- Contact a participating Primary White Label VCSP from the list available on the VCSP page in the Broadcom Partner Portal.
- Sign your commitment with your Primary White Label VCSP by October 31, 2024.
- If applicable, receive and deploy VCF core-based licenses and Usage Meter 4.8 from your White Label VCSP.
|
- Continue existing business, including usage metering through the end of April 2025.
- Wind down VMware cloud provider business and execute software destruction agreements (SDA) by April 30, 2025.
|
*Regardless of your choice, your metering and billing will continue, and be backdated to April 1, 2024. If you have any questions, please reach out to your VMware representative or the Broadcom Partner HelpDesk.
—Broadcom Partner Program Office |
